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Market intelligence

Prices, stock, competitors and distribution, collected in the market rather than estimated from a desk.

Price
Worked out for your brief, in the calculator
Turnaround
5 to 10 days depending on sample size
See the price for your brief

Quoted against a written scope, and the work starts once payment is received. Or send the request straight away.

What this actually involves

Published market data on Uganda is thin, old, or national when you need it district by district. We collect it directly: shelf prices in named outlets, what is actually in stock, who is selling competing products and at what margin, how goods are moving through distributors, and what traders say about demand. You get the raw observations as well as the summary, so you can check our reasoning rather than take it on trust.

What you receive

  • A structured dataset of every observation, with location and date
  • Photographs of shelves, price lists and signage
  • Competitor presence mapped by outlet
  • A written read of what the numbers mean for your decision

Who commissions this

  • Manufacturers and distributors entering or expanding in a region
  • FMCG brands monitoring pricing and shelf presence
  • Investors sizing a market before committing
  • Development programmes tracking market prices

How it runs

  1. 1We agree the products, the places and the number of outlets
  2. 2Researchers record prices, stock and competitors outlet by outlet, with the location and date
  3. 3You receive the dataset, the photographs and a written read of what the numbers mean

What you provide

  • The products, categories or prices you want recorded
  • The districts, towns or kinds of outlet to cover, and how many outlets
  • Any competitor names or price points you already hold, so we can check them

Limits of this service

  • The figures describe the outlets visited on the days visited: a sample, not a count of the whole market
  • What traders say about demand is reported as what they said, apart from what we observed
  • An outlet that will not talk or be photographed is recorded as a refusal, never filled in from elsewhere

Tell us where to go and what to confirm.

Send the location and the questions. We will come back with a fixed price, a named researcher and a date.

Market intelligence in Uganda | Ground Insights Uganda